Introspection - Campaign and Lookbook

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Introspection is the name of our current collection, which is dedicated to eight individuals affected by mental disorders.
Eight stories. Eight personalities. Eight jackets and coats. Each representative of one of these individuals.
The inner lining of the jackets is printed with illustrated portraits of the individuals affected, and the integrated story label provides information about their individual stories. We have integrated their cultural environment into the design process. Having fused in african-inspired details. The lapel collar derived from traditional dashiki, oversized safety pins, the Kente pattern of the Akan people and colour compositions reflecting elements of the black continent.  
 
 "...even without diagnosed symptoms, appearances regularly conflict with our inner truths and thus we often cannot avoid confrontations by muting and masking these inner conflicts and anxieties.

...a  gaze into the inner self."

 

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 Download the lookbook and campaign visuals 

   

Creative Direction Martina Offeh

Photography & Art Direction Miftha Bahardeen

Designs & Styling Musa Simone

Hair + MUA Jamal Musa

Assistant Heidi Agyapong