Ashes and Soil is a fashion label founded in 2019 by Creative Director Martina Offeh. With focus on cultural exposure each collection reflects socio-historical aspects of communities and reflects cultural heritage. Leading the label to work with authentic colour schemes, patterns and native cloths. With each collection, we provide a platform where the stories of marginalised groups and social minorities are shared.
The first collection, Introspection, is dedicated to eight individuals from the west coast of Africa whose stories we documented. Struggling with mental health issues and the stigma surrounding mental illnesses in their community, the testimonials have been significantly hindered to live up to their potential. That is why we have embarked on a journey to lift the social cloud by mainstreaming their experiences.
The first collection, entitled Introspection, shows a constellation of eight pieces. Four wool coats, three leather jackets and one quilted jacket. It reflects the story of the testimonials. The inner lining of the jackets is printed with illustrated portraits of those affected and the integrated storylabel shares grips of what they have been through. In addition, African-inspired details are found in each part. The lapel collar in a cut derived from the traditional Dashiki, oversized safety pins and color compositions that reflect elements of the black continent in their splendor and yet implemented in a metropolitan way.
Fashion that fuses history, art and social engagement. We are on a journey capturing stories and redefining the capacities of art by bringing into alignment our heritage, our crafts and our beliefs.