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ASHES AND SOIL is a contemporary design brand with a unique ethical DNA. The label was launched in May 2019 with the aim to engage in cultures and to address social relevant topics. The first collection Introspection is dedicated to eight individuals who have been dealing with mental health problems.

This collection reflects their stories, in which they share their experiences with stigmatisation and rejection with us.  The white lining inside each jacket illustrates the portraits of these individuals and the story label with an integrated QR code leads to our website, where the full story of each individual can be read  to challenge thoughts and at the same time inspire hope. 



Our first collection Introspection is devoted to fighting the stigma on mental disorders. Within the collection we reflect the stories of eight individuals who have been diagnosed with mental illnesses and share their experiences of stigmatisation and rejection. Each jacket is dedicated to one of them. 

We were allowed to capture their stories with our designs. The inner lining of the jackets are printed with their illustrated portraits and the integrated story label provides details on their journeys. 

A collaboration with On The Move e.V. A charity that furthers brain awareness activities all over the world and opened the first holistic Center for Mental Health, including vocational skills training and rehabilitation programs, in Ghana. Proceeds of our collections are furthered into a fund to support their vocational training.

View our debut collection

“The leather is so soft to touch and really feels high quality”

Saskia Ibrom, Vogue

“The story gives me goosebumps. It is really great whenever a label is not just about the clothes” 

Khira Lindemann, PREMIUM Messe

“The fringe leather jacket is outstanding”

Vanessa Danisch, Harper’s Bazaar

“The brand is super exciting and conveys the right message” 

Jana Kruse, Brigitte