ASHES AND SOIL is a contemporary design brand with a unique ethical DNA. The label was launched in May 2019 with the aim to engage in cultures and to address social relevant topics. The first collection Introspection is dedicated to eight individuals who have been dealing with mental health problems.
This collection reflects their stories, in which they share their experiences with stigmatisation and rejection with us. The white lining inside each jacket illustrates the portraits of these individuals and the story label with an integrated QR code leads to our website, where the full story of each individual can be read to challenge thoughts and at the same time inspire hope.